PELOTON — Jordan Rein Portfolio

Peloton needed a modular plug-and-play design system for their showroom opening campaigns. The challange was to make these campaigns feel localized and bespoke, while ensuring visual cohesion that laddered up to the brand campaign. Creative assets needed to be tailored by location, and there were quite a few of them on a very aggressive schedule. In the end, the aggressive retail strategy paid off:

- 80+ showroom openings over 2 years
- 2x YoY revenue growth

The following two pre-IPO years were a period of rapid growth for the company. Projects ranged from digital, social, retail, out-of-home, experiential, partnerships, and more. All aimed at building a community and creating a loyal fan base in order to increased brand awareness, cultural significance, and ultimately sales.

Brand:
Peloton

Creative Team:
Matt Culbreth, Donjiro Ban, Bryant Brennan, Isaac James, Saffia Rahimtoola, Al Forstier

Role:
Freelance Creative Director

JORDAN REIN